Naturalization

Successful technologies become progressively more invisible as they integrate into society.


Thing → Process → Invisible


We don’t call electricity technology, nor a washing machine a robot.

Ben Evans

Examples

  • Google Search
  • Dishwasher
  • Thermostat
  • Automatic Gearbox
  • “Things that serve a purpose”
  • Cooking
  • Clothing
  • Agriculture
  • Clock
  • Washing machine
  • Telephone

Source: NextNatureNetwork

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